Grow
Doha, Qatar - 2023
Logo Design
Brand Design
Visual Identity Design
Packaging Design
Illustration & Iconography
Overview
Grow is a small, family-owned bio farm rooted in nearly 300 years of tradition. Known for its fresh, pesticide-free produce and clean farming methods, the farm has long been a hidden gem for local visitors. As it evolves with new sustainable practices and begins distributing its products in stores across the country, Grow sought a visual identity that bridges its deep heritage with its forward-thinking values.
Challenge
The challenge was to create a brand that felt both modern and grounded, able to speak to contemporary consumers while honoring generations of agricultural know-how. The identity needed to reflect the farm’s commitment to sustainability and transparency without losing the warmth and intimacy of its story.
Approach
Developed a visual language that pairs natural textures and organic shapes with clean, refined typography. The logo and packaging draw inspiration from the land itself—evoking simplicity, care, and authenticity. Earth-toned color palettes and thoughtful graphic elements balance tradition with freshness, creating a brand presence that feels honest, inviting, and ready for the shelves—without ever compromising its roots.
From Soil to Symbol
The Logo & the Visual Identity
At the heart of Grow’s identity is a custom wordmark where the letter G subtly transforms into a seed, symbolizing the beginning of growth and the farm’s organic roots. This seed-like mark also functions as a standalone icon, used in stamps, labels, and digital assets.
To reflect Grow’s bilingual presence, a matching Arabic version of the logo was designed, ensuring visual harmony across languages. The color palette: soft greens, burnished oranges, and earthy neutrals, evokes the land and seasonal harvests.
Supporting the identity, a series of hand-drawn illustrations of produce and flora were developed, alongside a geometric pattern inspired by regional design motifs. These elements bring texture and cultural depth to the brand while preserving its sense of warmth, simplicity, and sustainability.
